Skip to main content

How can we change the world through consumption? This is a question that many of us ask, especially in times of environmental and social crisis. The answer is not simple, but there are some clues we can follow to guide our purchasing decisions towards a more sustainable and socially responsible model. We propose a solution, let’s change the world through conscious consumption! In a world where our daily choices can make a difference, buying TColors paint, the paint that changes everything, becomes an act of a “Knowcoster” and an action in support of a purpose-driven company. Responsible consumption is a way to change the world and contribute to a more sustainable future. By buying products from purpose-driven companies, like TColors, the paint that changes everything, we are not only acquiring a quality product but also supporting a company that works for a better world. One of these concepts is that of a “Knowcoster,” which refers to a person who knows the true cost of what they consume, both in economic, social, and environmental terms. The Knowcoster is not fooled by offers, discounts, or advertising, but seeks information about the origin, quality, and impact of the products and services they acquire.


Here are some reasons to buy TColors paint, the paint that changes everything is a Knowcoster action:

  1. Promote transformative consumption: The Knowcosters Foundation, established in 2013, works to promote transformative consumption through conscious consumption. When you buy products from purpose-driven companies, you contribute to this change
  2. Support a purpose-driven company: TColors is a brand within the Teb cooperative group that is committed to the inclusion of people with disabilities, as well as sustainability. Our paint is environmentally friendly and inclusive, making it a more sustainable option than other paints available in the market.
  3. Contribute to a more sustainable future: When you purchase TColors paint, you are contributing to a more inclusive future. The company cares about society, the environment, and works to reduce social exclusion.

Another clue is to support purpose-driven companies, those with a social or environmental mission that goes beyond economic profit. These companies are committed to the well-being of people and the planet, offering innovative and responsible solutions to current problems. An example of a purpose-driven company is TColors, the paint that changes everything, an inclusive paint brand that was founded with the aim of improving the quality of life for people with intellectual disabilities. TColors employs over 40 people with intellectual disabilities who are involved in the entire production process, from material selection to labeling and shipping. Additionally, TColors, the paint that changes everything, uses environmentally friendly raw materials and avoids the use of solvents, lead, or heavy metals, reducing its ecological footprint and ensuring consumer health. Buying TColors the paint that changes everithing, is an act of “Knowcoster” and a supportive action for a purpose-driven company. With this gesture, we contribute to creating dignified and inclusive employment, caring for the environment, and beautifying our homes with vibrant and natural colors. In this way, we can change the world through consumption by choosing products and services that benefit both ourselves and others.