Today is a day of celebration for all of us at Tcolors, the paint brand of the TEB cooperative group. We are deeply proud and excited to announce that we have been honored in the prestigious international ‘Marcas que enamoran‘ awards, a recognition that highlights both our quality and our mission. This award is much more than a trophy; it is a tribute to the inclusion project that, since its inception, has been at the heart of our brand, and it is also a recognition of the close connection we have managed to establish with our consumers thanks to the support of key influencers and business partners, such as Leroy Merlín, DistriSantiago, Cadena 88 and Comercial del Sur.
An inclusion project that inspires
Since its inception, Tcolors has been much more than just a paint brand. We are a company committed to a clear mission: to create a positive impact on society and offer job opportunities to people with intellectual disabilities. In the TEB cooperative group, our goal has always been to demonstrate that work can be a tool for inclusion and transformation. And Tcolors is a living example of this philosophy. Produced in a special non-profit employment centre, the paint we manufacture not only embellishes homes and spaces, but also carries with it a story of effort, self-improvement and dignity.
This international recognition fills us with pride because it highlights the daily effort of the people who work in our facilities and the support we have received from all those who believe in our cause. Thanks to this award, the Tcolors project resonates stronger than ever, conveying a clear message: inclusion is possible and, moreover, has a real impact on the lives of hundreds of people.
Connection with consumers, a fundamental pillar
This success would not be possible without the relationship we have established with our consumers, who not only appreciate the quality of our products, but also the values we stand for. One of the most rewarding aspects of this journey has been seeing how consumers have connected with our story and our mission. In a world where purchasing decisions are increasingly influenced by brand values, Tcolors has managed to stand out as a company with a clear purpose: to make the world a more inclusive and equitable place.
Part of this success is due to the unconditional support of influencers who have tried and shared our paint with their audiences. They have been the ambassadors of our brand, and their ability to communicate the quality of our products and the relevance of our social project has been a key factor for more people to know Tcolors. We are immensely grateful for their support and their role in taking our story beyond the walls of our cooperative.
The role of Leroy Merlín, DistriSantiago, Cadena 88 and Comercial del Sur
Another essential pillar in our success has been the collaboration with companies such as Leroy Merlin, DistriSantiago, Ehlis-Cadena 88 and Comercial del Sur de Papeleria. These major brands, which are benchmarks in the home and construction products distribution sector, have trusted Tcolors from the beginning, giving us the opportunity to reach a much wider audience. Their support has not only been an endorsement of the quality of our products, but also a sign of their commitment to social responsibility and to the creation of a more inclusive society.
A stimulus to keep going
This award is not only a recognition of what we have achieved so far, but also an encouragement to move forward. We know that there is still much to be done to build a more inclusive society, but this award reaffirms the importance of our mission and encourages us to continue fighting for it.
At TEB, we firmly believe that work is one of the best tools for social inclusion, and we are convinced that Tcolors can continue to be a transformative force in this regard. This international recognition motivates us to continue improving, innovating and working so that our paint reaches more homes and, with it, our mission of inclusion becomes more visible.
A thank you to everyone who has made this possible
We want to take this moment to thank all the people and companies that have been part of this journey. To our workers, who day by day put their effort and dedication into each can of paint we produce. To the influencers and consumers who have trusted our brand and shared our story. And, of course, to our business partners, such as Leroy Merlin, DistriSantiago, Cadena 88 and Comercial del Sur, who have believed in our project and have helped us get to where we are today.
This award belongs to all of you. It is a recognition of their effort, their support and their commitment to a more inclusive and just society.
Relive the full gala in this video
For all those who want to share this special moment with us, you can relive the complete gala of the ‘Brands that fall in love’ awards in this video. It has been an unforgettable experience and we are excited to share it with all those who have been part of this incredible journey.
The painting that changes everything
At Tcolors, we don’t just manufacture paint, we manufacture opportunities, stories and future. This award reminds us that when we work with passion and commitment, we can change not only the look of a wall, but also the lives of many people. Let’s move forward, creating, transforming and fighting for a more inclusive world. Thank you all for being part of this story that is just beginning!
