Diversity and inclusion have become fundamental concepts in the marketing industry, and their importance will only grow as we move towards a new era of responsible advertising. Reducing bias and discrimination in advertising has become an absolute priority, and here’s why.
Consumer Perception
A recent study conducted by Integral Ad Science (IAS) revealed insightful results about how diversity impacts consumers’ perception, receptivity, and purchasing behavior. Here are some key points we discovered:
🔵 94% of Spanish consumers consider diversity and inclusion to be fundamental topics for them. This demonstrates that diversity and equity values are essential to the public, and brands must pay attention.
🛒 Nearly half of consumers in Spain regularly adjust their purchasing decisions based on companies’ diversity and inclusion initiatives, supporting their efforts. This means that brands promoting diversity not only gain points in terms of image but can also see an increase in their sales.
📺 93% of respondents believe that brands should make an effort to place advertisements near content that promotes diversity and inclusion. This underscores the importance of aligning advertising with inclusive and diversified values.
Discover Tcolors: Inclusive Paint that Changes Everything 🎨
At Tcolors, the paint brand of the TEB Group, we are committed to inclusion and equality, and we believe that art is a powerful tool to promote these values. We are the only inclusive paint factory offering a wide range of products, from finger paints for the little ones to varnishes and chalk paints for DIY and handmade enthusiasts, even textile paint!
What Makes Us Unique?
✨ Inclusion in Every Brushstroke: Our commitment to inclusion is reflected in every product we create. We work with people with disabilities to provide meaningful job opportunities and promote equality. Every product you purchase contributes to this cause.
🎨 Inspiring Colors: Our vibrant color palette stimulates creativity and artistic expression in everyone, regardless of age or abilities. We believe that art is for everyone, and our colors are designed to inspire artists of all ages and experience levels.
🙌 Meeting Your Needs: We strive to listen to our customers and adapt to their wishes and needs. Are you looking for quality and social responsibility? You’re in the right place! We take pride in offering high-quality products with a greater purpose.
Join Us in Our Mission
We invite you to join us in our mission to promote inclusion and creativity through art. Together, we can build a future of marketing that is more inclusive, equitable, and enriching for everyone. Discover the beauty of diversity in every brushstroke and do your part for a more colorful and united world.
At Tcolors, we believe that art has no limits and that everyone has a place in it. Join us on this exciting journey towards a more inclusive and brighter future. 🌟
